Tips in Running Project Wonderful Ads on Your Blog

It’s been 4 days since I’ve started advertising in Project Wonderful and I’d say it’s proving quite effective. I haven’t spent more than $1 but to date, I’m getting at least 2 clicks everyday from the blogs where I made my bids. And there’s about 8 or so blogs where my ad for this blog is currently the highest bidder.

As an advertiser though, I’m somewhat compelled to check whether my ads will get enough exposure from site to site since some Project Wonderful users will just throw their ad boxes in places where their visitors barely look at. Also, there are some who price their minimum bids so high but the benefit you’ll be getting from them doesn’t match the price they’re setting. And so, I came up with these tips on how you could set-up your Project Wonderful ads to make it advertiser-friendly and get the most out of it at the same time.

1. Set your ad format to 125x125. I guess this is the ad format that’s just the right size but not too small that people will tend to ignore. Banners, leaderboard, and sky-scraper formats are fine also but I don’t think pricing it below 1$ is a good idea since it occupies a lot of space and people tend to shy away from sites that looks ugly because of huge ads floating everywhere they look at.

2. Don’t place more than 6 squares. Yes they are just the right size, but once you put them together they manage to occupy a lot of space also. Additionally, Project Wonderful is about economy. If you place too many, there won’t be much competition in the bidding, and the price of your ad space might take a long time to take-off.

3. Place relevant tags. When setting up your ad boxes, Project Wonderful usually asks for tags or keywords of your site. Place all relevant keywords you could think of so it’ll be easier to find you via tags. There are some bloggers who recommends putting the word “entrecard” in your tags to be seen easily. Although I haven’t tried it personally yet, it makes sense because there are a lot of entrecard users who are also using Project Wonderful.

4. Make an accurate description. Along with the tags, they will also ask you to describe the site where your ad box will be seen. Provide the exact place where you plan to put the ad box. Also, tell what your site is about so that they will have a basic idea of what your visitors and readers look for in your site.

5. Give a minimum bid amount other than $0. It’s okay to have a 0 minimum bid, but if you’re looking to get something decent out of Project Wonderful you must at least place a realistic value of how much your ad space should cost per day. But be sure that you don’t over-price since it’s really difficult to get “blogger-advertisers” with a starting amount of 1$ or more.

6. Auto-approve your ads. It’s not recommended to approve each ad that comes your way manually. Besides losing money from potential ads that could have started early on and the bidding that will soon follow, it will really deter most advertisers from ever placing a bid without knowing when and if their ads will ever appear on your site.

7. Place your ad box where your visitors will immediately see them. Advertisers hate it when they can’t see their ads after a few scrolls from the top. Unless people read your comments, it’s not a good idea to place your ad box in your blog’s footer. Place your ad box on the top fold or somewhere near to get more paying advertisers.



technorati tags: blog tips, ads, monetization

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