If you haven’t noticed yet, writing reviews have been too prevalent in the blogosphere these days. Companies are spending bucks to get a lot of reviews, and bloggers on the other hand get involved with these paid reviews to earn money. Why is it that companies are willing to pay just to have their reviews? Simple, it generates buzz, it generates traffic, and it improves their ranking in the search engines. The very same reason why you should opt getting reviews as much as possible.
From how I see it, I believe there are 4 reasons why you need to have your blog reviewed a lot:
- It will improve your blog’s Google Pagerank – Basically, if all else fails, I believe this would be the last one to go down the drain. The theory is, if your blog is making buzz around the web, even the slightest hint of it, links will start converging and point to you. Of course, this will generate traffic. But most importantly, these links will make Google think that your site is valuable at the moment because of the buzz it’s generating. And so to make the news get to people faster, you’ll get higher page rank and better search engine results, the very same reason why spammers try to replicate the idea by automating their link production and targeting forums, social networking sites, technorati, and comment sections of your blog. How is this related to you, you may ask? By getting reviewed by a bunch of review making blogs, your inbound links increases hence, you better your chance of getting search engines indexi you better leading to a higher pagerank. It’s like making your own buzz yourself.
- It will boost your traffic – Same as the above explanation; but this time, your better visibility in the search engines will get you more visitors plus the traffic referred by these sites that made your review.
- It will boost your readership – If the review is done to your advantage, highlighting your blog’s best points and tells exactly what your blog is about; it’s possible that people who share the same interest will decide to check you out, browse through your articles, and subscribe to your feed
- You will learn a great deal about your blog from a different perspective – Often times, even how much we hate to admit it, we fall in love with our blogs much too quickly that we often overlook or be blinded to see the weaknesses of the different aspects of our blog. Again, if the blog review is done correctly, we’ll be able to see what’s wrong with what we thought as perfect. This way, we could optimize our blogs better for our readers and visitors.
Compared to being in the front page of social networking sites such as Digg, Delicious, StumbleUpon, Reddit and several others, blog reviews usually don’t have the same potential to produce huge traffic unless the review comes from a prominent and highly trafficked blog such as Problogger. But in some ways, blog reviews can be a lot better than links coming from social networking sites. When your blog gets reviewed, the inbound link coming from it will not be easily dismissed as spam by most search engines (unless the site making the review is somewhat spammy). Social networking sites can easily be manipulated by spammers. Blog reviews are permanent and have the ability to continually refer traffic to you unlike the social networking sites which are often times a one shot deal. Also, the links contained in these blog reviews, when they age, are given more weight by search engines which kinda help your page ranking too.
So, have I changed your mind about giving that extra effort to get a blog review for your blog? But before heading out there and start submitting your blogs for blog review like raving mad, always remember that it helps to do it politely. Do what they’re requesting you in exchange of a free review or a paid review (if you’re willing to spend for it). And always do a little favor for them such as Stumbling, Digging, leaving a comment, and/or writing about them and their service to leave a better impression or as a token of appreciation.
technorati tags: boost traffic, blog review
What do you think?